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What's Your 24? (BLN24)

Overview:

This project was a passion endeavor highlighting personal stories through visual narratives, emphasizing the uniqueness of anyone's daily routine.

Credits:

Cinematography, Post-Production, Creative Direction (Grandfather's Story), Project Management, and

Pre-Visualization (Animatic)

Client

BLN24

Project Date

2024

Category

Commercial, Advertising, Social

End Product (Editor's Cut)

Purpose

Problem/Challenge

BLN24 initiated the "What's Your 24?" campaign to explore the diverse daily experiences of individuals, aiming to showcase how everyone has a unique 24 hours in their day-to-day life.

  • Authentic Representation: Accurately portraying the genuine experiences of diverse individuals.

  • Emotional Connection: Creating content that resonates emotionally with a broad audience.

Approach

  • Character Development: Crafted detailed profiles to ensure authentic representation.

  • Cinematography: Employed visual techniques that reflect the mood and pace of each individual's day.

  • Editing: Used pacing and transitions to mirror the rhythm of daily life.

  • Animatics: Developed preliminary visual sequences to plan and refine storytelling.

Moodboard (Character 3)

Lighting Diagrams (Samples)

Shot List

Results

  • Audience Engagement: The campaign received positive responses for its relatable and heartfelt content.

  • Increased Brand Visibility: BLN24's approach to storytelling was recognized, enhancing its reputation.

  • Emotional Impact: Viewers reported a greater appreciation for the diversity of daily human experiences.

Preview

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