OHSEPR
Client:
Office of Human Services Emergency Preparedness and Response
Category:
2D Animation, Advertising, Social
Overview:
OHSEPR provides critical resources for communities impacted by natural disasters, helping individuals navigate relief programs. The goal was to create a video that communicated this information clearly and empathetically.
Credits:
Illustration, Animation, Pre-visualization (Storyboard), Post-Production
Purpose
The Office of Human Services Emergency Preparedness & Response (OHSEPR) needed an animated video to educate disaster-affected individuals about available federal assistance.
Problem/Challenge
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Complex Information: The process of receiving disaster aid can be confusing and overwhelming.
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Emotional Sensitivity: Disaster victims are in distress, requiring a compassionate yet informative tone.
Results
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Increased engagement with the video, especially among non-native English speakers.
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Higher retention rates, with viewers watching the video in full compared to previous text-based materials.
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Positive feedback from disaster response teams and affected individuals.
Commercial
Approach
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Designed storyboards and illustrations to simplify complex topics.
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Chose a warm, approachable animation style to make the content feel inviting.
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Used narration and subtitles to improve accessibility.
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Applied color psychology (calming tones) to reduce stress in viewers.
Preview
Storyboard
