Gochiso USA
Client:
USDA - Embassy Tokyo
Category:
Mini-Docs, Commercial, Advertising
Overview:
Gochiso USA is a brand created by ATO (Agricultural Trade Office) promoting American produce in Japanese People.
Credits:
Creative Direction, Cinematography, Motion Design, Post-Production
Purpose
Gochiso USA create culturally relevant and engaging visual campaigns under USDA - Embassy Tokyo, to promote American agricultural products and food cultures to Japanese audiences
Problem/Challenge
The primary challenge was to develop engaging culturally attuned video content to both educate and inspire Japanese consumers about American produce and food traditions.
Results
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Increased engagement with videos, especially among non-native English speakers.
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Higher retention rates, with viewers watching the video in full compared to previous text-based materials.
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Positive feedback from government members and affected individuals.
